Video Learning - Enterprise and Marketing (Year 10)

Choose your topic below:

LO1 - Understand how to target a market

Market Research

• Student Booklet

LO2 - Understand what makes a product or service financially viable

Video 1 (please ensure you sign in with your @caldies.co.uk account)

• Worksheet

Video 2 - Break-Even

• Student Workbook for Break-Even

Video 3 - Costs and Revenues

• Student Workbook for Costs and Revenues

LO3 - Understand product development

Video 1 - Product Life Cycle and Extension Strategies

• Student Workbook for 'Product Life Cycle and Extension Strategies'

Video 2 - How to create product differentiation

• Student Workbook for 'How to create product differentiation'

Video 3 - The impact of external factors on product development

• Student Workbook for 'The impact of external factors on product development'

LO4 - Understand how to attract and retain customers

4.1 + 4.2 - Pricing Strategies

• Student workbook for 4.1 + 4.2

4.3 - Methods of advertising

• Student workbook for 4.3

4.4 - Sales Promotion Techniques

• Student workbook for 4.4

4.5 - Customer Service

• Student workbook for 4.5

LO5 - Understand factors for consideration when starting up a business (COMING SOON)

LO6 - Understand different functional activities needed to support a business start-up (COMING SOON)